Nail Your Next Photoshoot: Insider Tips for Entrepreneurs Who Aren't Models (Yet!)
Hey, Toronto entrepreneurs and small business owners! Ready to look as professional in photos as you feel while running your empire? Whether you're a photoshoot newbie or just looking to up your visual game, our guide, How to Have Your Best Shoot Ever, is chock-full of pro tips to keep you from looking like a deer caught in headlights. Let’s dive into some fun and foolproof ways to ensure your shoot is nothing short of fabulous.
Decode Your Brand's DNA
First off, what’s the vibe of your business? If your brand were a person, who would it be? Channeling your inner brand personality can make a huge difference. This isn’t just about looking good; it’s about feeling your brand in your bones. We like to use a Pinterest moodboard to help us get clear on the photoshoot direction. Once you’ve landed on a vision for your photoshoot, you’ll be able to share this vision with your photographer, and they’ll love you for it. Trust us, we would know.
Picking a Toronto Photographer
Not all heroes wear capes—some come with cameras and an uncanny ability to make you look good. Finding a Toronto-based brand and lifestyle photographer who gets the essence of your brand and can translate that into stunning images is key. Do they have a knack for making even the camera-shy look like magazine cover stars? Check their portfolio for receipts.
Wardrobe and Props: Keep It Real
What to wear? Anything that screams 'you' but doesn’t scream louder than you. Your outfit and props should be the silent ambassadors of your brand, not stage crashers. For product-based businesses, bring props that won’t steal your thunder. Remember, you’re the star—your products are the supporting cast.
Location, Location, Location
Think of your shoot location as the stage for your brand’s one-person show. Whether it’s a quirky café that matches your brand’s laid back aesthetic or a sleek office space that screams corporate chic, the right setting can elevate your shoot from "mid" to “major." And if you’re stuck, a good photographer will have a spot or two up their sleeve (or likely in a Google doc).
Show Up Ready to Rock
On the day of the shoot, bring your A-game. Being well-rested, hydrated, and mentally prepared are your secret weapons. Pro tip: Practicing your poses in the mirror can boost confidence levels significantly! So can pretty much any Beyoncé song.
Put It All Out There
If you’re not going to share your content, did you even really take it? Quiet that imposter syndrome, embrace the cringe, and put yourself out there.
Website? Check. Social media? Absolutely. Bathroom mirror? Why not!
Every time you use your images, you reinforce your brand identity and give your marketing a serious leg up.
Feeling pumped to be the model CEO you were always meant to be? Grab our full Best Shoot Ever Guide so you can say goodbye to awkward poses and hello to new clients, increased revenue, and all your business dreams coming true.